Ditching the tourist traps and delving into the soul of a city with "Only In...". With this series, we take viewers on an exploration of America’s vibrant communities and the businesses that define them. In 2022, we captured the essence of Denver, Albuquerque, and Austin by showcasing their one-of-a-kind neighborhoods and distinct cultures, crafting captivating narratives that go beyond the usual cityscapes. While also building awareness of the Square brand and our role in empowering businesses.
The titles of each episode served as a window into the unique stories we explored, reflecting the essence of the featured communities.
It was a series that evolved with each new chapter, culminating in a final installment capturing the Arab community of Dearbourne, MI.
In each city, we worked with a director and photographer from the community to capture the stories from an insider’s perspective.
Denver: Directed and photographed by Ivan Narez-Hurtado
Albuquerque: Directed by Shaandiin Tome, photographed by Kalen Goodluck
Austin: Directed by Hannah Varnell, photographed by Ivy Chiu
GCD: Eileen Tjan
Creative Director: Neil MacLean
Copywriting: Ben Aguirre
Design: Lisa Omore
Video Art Direction: Carl Sturgess
Program Manager: Nicholas Dahl
Production: Evan Groll, Chelsea Bassler (Post)
Brand Strategy: Dushane Ramsey, Kellie Spano
US Head of Social: Nat Meier
Global Social Lead: Jeff Meltz