A campaign for COVERGIRL’S new Outlast Active line.
Wearing makeup at the gym is seen by some as a sign that you’re not making a credible effort or that you are vain.
In this demo-style film, we challenge these notions by pushing fitness star and COVERGIRL Massy Arias to the extreme.
Thanks to Outlast Active, you can now work out as hard as anyone, and fully express your personal brand of femininity while you do it.
Agency: Droga5
ECD: Alex Nowak
Writing: Henry Kember
Art Direction: Neil MacLean + Gemma Slack
Executive Producer: Mike Hasinoff
Director: Matt Lambert
Editor: Ed Line
Post: MPC NY
Photography: Camilla Akrans