‘When people love the way they work, they do their best work.’
–Apple at Work
To bring this to life, we shot a portrait series with Olivia Bee, featuring real small business owners at work, doing what they love, using Apple devices as part of their regular set of tools they use to get things done. In selecting businesses for this shoot, we looked for business owners who were unique in approaching their industries, that they were bringing something new and fresh to what they do.
Chef Floyd Cardoz, Bombay Bread Bar: A well-renowned chef celebrates Indian street food, focusing on the many breads common to the cuisine, in a Bollywood-inspired space with murals. He has designed this space to have a sense of fun and inspired by the street foods he ate in Bombay when he was younger.
Darian Hall and Elisa Shankle, Heal Haus: A wellness and yoga studio started by two friends with the goal of making these sometimes intimidating or uncomfortable environments more accessible and inclusive for everyone in the community.
Robin Rose, Fleurotica: Robin’s floral art business focuses on the textural complexity of floral designs. She prefers an all white studio to really bring the colors and textures of her floral designs into focus.
Sas Simon and Lena Imamura, Name Glo: These friends partnered up to launch a contemporary neon studio because when they were looking for a custom neon sign for a gift, they couldn’t find a place to have one done that understood their creative direction and was easy to work with. Having been to art school, they saw an opening in the market for an approach like theirs. It’s been hugely successful since launch, with clients including American Express, Net-a-Porter, and the Huffington Post.
Additionally, we shot a series of lifestyle images of people at work to illustrate the various features and apps in a real, engaging way.